Yamada Holdings Co., Ltd., together with its subsidiaries, operates in the consumer electronics retailing activities. Its Consumer Electronics segment operates a network of consumer electronics stores that sell home appliances, home interiors, and living and furniture products, as well as engages in the specialty retailing of private label apparel products. The company's Housing segment provides smart and custom-built homes, as well as engages in home building, rebuilding, and sale, and renovation activities. Its Finance segment develops a range of financial products in the new builds, renovations, payment services, insurance products, and life planning. The company's Environmental segment is involved in the product reuse and recycling, waste reduction and disposal, and recycled materials usage activities. Its Other segment engages in the trading businesses in travel industry, and delivery and installation of electrical appliances. The company was formerly known as Yamada Denki Co., Ltd. and changed its name to Yamada Holdings Co., Ltd. in October 2020. Yamada Holdings Co., Ltd. was founded in 1973 and is headquartered in Takasaki, Japan.