Wake Up Now, Inc., together with its subsidiaries, operates as a subscription based direct sales financial wellness company in the United States. Its products include a suite of personal financial tools designed to enable individuals manage their finances; and an affiliate network through which members receive discounts on purchases. The company was formerly known as Wordcraft Systems, Inc. and changed its name to Wake Up Now, Inc. in November 2010. Wake Up Now, Inc. was founded in 1967 and is headquartered in Provo, Utah.