Rival Technologies, Inc. is engaged in the development and sale of ground breaking process for upgrading bitumen and heavy oil to synthetic crude oil in the United States. Its primary upgrading process TRU takes heavy oil or bitumen at the field level and produces a pipeline grade synthetic crude oil to the oil producers. The company was formerly known as North American Fire Guardian Technologies Inc. Rival Technologies, Inc. was incorporated in 1987 and is headquartered in Henderson, Nevada.