Globrands Ltd. imports, distributes, markets, and sells tobacco, and food and confectionery products primarily in Israel. The company distributes cigarettes under the Camel, Winston, LD, and other brand names; and various other products under the Kent, Pall-Mall, Vogue, Rothmans, and Lucky Strike brand names. It serves primarily retail customers and multinational corporations. The company was founded in 2000 and is based in Tel Aviv, Israel.