Appreciate Group plc, together with its subsidiaries, operates as a prepayment, gifting, and engagement company for corporate and consumer markets in the United Kingdom. The company offers Love2shop Gift Card, a pre-paid gift card; Love2shop Gift Voucher, a multi-retailer voucher; Love2shop Holidays, a travel agency; single store gift cards and vouchers; flexecash cards and e-codes; and corporate gifted cards and vouchers, as well as operates highstreetvouchers.com, an online voucher site. It also acts as an electronic money issuer; and offers brand engagement, packing, collection and delivery, travel agency, other services, and card administration support services. The company was formerly known as Park Group plc and changed its name to Appreciate Group plc in November 2019. Appreciate Group plc was founded in 1967 and is headquartered in Liverpool, the United Kingdom.