Wim Plast Ltd. engages in the manufacture and sale of plastic products under the brand name of Cello. The firm operates through the Plastic Articles and Others segment. Its products include cello image, comfort series, premium range, high back range, standard range, center table, utility products, dining tables, and stools. The company was founded by Ghisulal Dhanraj Rathod in 1967 and is headquartered in Mumbai, India.