Lift & Co. Corp. operates as a cannabis-focused technology and media company in Canada. The company monetizes a platform of advertising solutions, events, and data insights to cannabis businesses and consumers for making better-informed decisions. It operates a product-comparison resource of federally regulated cannabis products; provides customized marketing solutions and data-backed insights into consumer and product trends; offers a cannabis retail training program; and connects businesses and consumers through its digital platform and industry leading events. The company categorizes its platform of products in the categories of consumer marketing, trade marketing, data insights, and event marketing. Lift & Co. Corp. is based in Toronto, Canada.