Honasa Consumer Limited operates as a digital-first beauty and personal care company in India. The company offers baby care, face care, body care, hair care, color cosmetics, and fragrance products under the Mamaearth, The Derma Co., Aqualogica, Ayuga, and Dr. Sheth's brands. It also operates professional salons chain under the BBlunt brand; and Momspresso, a content and community management platform. The company was incorporated in 2016 and is based in Gurugram, India.