Urban Co. Ltd. operates a technology-driven, full-stack online services marketplace for quality driven services and solutions across various home and beauty categories. It offers professionals for health and wellness, weddings, events, homecare and design, and repair and maintenance. The firm operates through the following segments: India Consumer Services, Native, and International Business. The India Consumer Services engages in providing a diverse array of home, beauty, wellness, and repair services to meet the everyday needs and lifestyle demands of consumers. The Native Business sells water purifiers and electronic door locks to consumers in India and internationally. The International Business offers consumers access to services through the marketplace and provides tools and consumables to service professionals for effective service delivery. The company was founded by Abhiraj Singh Bhal, Raghav Chandra, and Varun Khaitan on November 10, 2014 and is headquartered in Gurgaon, India.