Superdry plc engages in the design, production, and sale of clothing and accessories primarily under the Superdry brand for men and women in the United Kingdom, the Republic of Ireland, Europe, and internationally. It operates through Retail and Wholesale segments. The company offers clothing, accessories, and footwear. It operates owned and ecommerce, multi-brand independents and distributors, franchise, and license stores. The company operates through 231 owned, 475 franchised and licensed, and 27 Superdry branded licensed stores; and 21 international websites. The company was formerly known as SuperGroup Plc and changed its name to Superdry plc in January 2018. Superdry plc was founded in 1985 and is based in Cheltenham, the United Kingdom.