Pricer AB (publ) manufactures electronic shelf labels in Sweden, France, Italy, the United States, Norway, and internationally. The company offers digital pricing tags, such as graphic and segment price tags; and attachments. It provides electronic shelf label platforms; Pricer Plaza, a cloud-based platform for the complete scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. The company markets and sells its products through direct sales and resellers. Pricer AB (publ) was incorporated in 1991 and is headquartered in Stockholm, Sweden.