Nishimatsuya Chain Co., Ltd. operates a chain of specialty stores for baby/children's living goods in Japan. The company offers newborn and baby clothes; children's wear; accessories, such as baby and children's hat, sock, shoe, and towel; room products; stroller buggies, child seats and car supplies, hugging straps, rain goods, bags/backpacks, lunch boxes, and water bottles; milk, food, baby bottle, and hygiene products; toys; and maternity products. It operates 1,036 stores. The company was incorporated in 1956 and is based in Himeji, Japan.