MyScreen Mobile, Inc. provides a tool for the mobile advertising market that brings permission and incentive marketing to cellular phone subscribers. It offers MyScreen Mobile that puts the mobile phone users in control of their advertising exposure and pays them for each ad viewed. The company's MyScreen Mobile enables subscribers to get paid for advertisements that appear on their phone. MyScreen Mobile, Inc. was formerly known as Nouveau International, Inc. and changed its name to MyScreen Mobile, Inc. in April 2007. My Screen Mobile, Inc. was incorporated in 1996 and is based in Toronto, Canada.