Mahindra & Mahindra Financial Services Ltd. is a non-banking financial company, which engages in the provision of asset finance in the rural and semi-urban areas in India. It offers financing for auto and utility vehicles, tractors, cars, commercial vehicles and construction equipment, and pre owned and others vehicles to transport operators, farmers, small businesses and self-employed and salaried individuals, personal Loans for weddings, children's education, medical treatment, and working capital for a small or medium-sized enterprise, and project finance, equipment finance, working capital finance, vehicle finance, and bill discounting services to small and medium-sized enterprises. The firm also provides life, non-life, and reinsurance products, housing finance, equity mutual funds, tax saver mutual funds, monthly income funds, and other investment products, and investments and advisory services. The company was founded on January 1, 1991 and is headquartered in Mumbai, India.