Datalex plc develops and sells various distribution and retailing software products and solutions to the airline industry in Ireland, the Americas, the Asia Pacific, the United Kingdom, and rest of European countries. The company operates in two segments, E-Business and TPF Consulting. It offers Datalex Direct, a customer-centric digital commerce product for travel retailing through airlines' direct channels; Datalex Merchandiser that enables airlines to deploy intelligent merchandising strategies across channels and touchpoints, generates ancillary revenue, and optimizes traveler engagement at various point in their journey; Datalex NDC, which provides end-to-end offer and order management for indirect channel using NDC; and Datalex Dynamic, which creates and optimizes capabilities by allowing airlines to build customer centric, contextualized, and personalized offers for air and non-air products. The company also provides Datalex China Shopping and Pricing Engine, an air shopping and pricing solution for Chinese airlines; and Datalex Pricing AI, a real-time pricing product. In addition, it delivers professional and hosting services; and offers online payment processing connectivity services, as well as IT consultancy services to airlines. Datalex plc was founded in 1985 and is headquartered in Dublin, Ireland.