Sanrio Company, Ltd., together with its subsidiaries, plans and sells social communication gifts, greeting cards, and books in Japan and internationally. The company also operates restaurants; and produces, promotes, and distributes movies. In addition, it engages in the production and sale of videos and DVDs; planning and presentation of musicals and live performances; copyright licensing activities; and planning and operation of theme parks. Sanrio Company, Ltd. was incorporated in 1949 and is headquartered in Tokyo, Japan.