Matas A/S, together with its subsidiaries, operates a chain of retail stores that offer beauty, personal care, health and wellbeing, and household products in Denmark. Its products include cosmetics, fragrances, and skin and hair care products; and vitamins, minerals, supplements, specialty foods, and herbal medicinal products, as well as sports and exercise, nutrition, mother and child, oral, foot and intimate care, hair removal, and special skincare products. The company provides house and garden products, including cleaning and maintenance, electrical, interior decoration, and textiles; and clothing and accessories, such as footwear, hair ornaments, jewelry, toilet bags, etc. It operates through websites, such as matas.dk. Matas A/S was founded in 1949 and is based in Allerød, Denmark.