Imagicaaworld Entertainment Limited develops and operates theme-based entertainment destinations in India. It operates through Tickets, Food and Beverage, Merchandise, Rooms, and Other Operations segments. The company operates theme, water, and snow parks under the Imagicaa brand; and operates hotel under the Novotel Imagicaa brand. It also provides merchandise products, parking, lockers, sponsorship, SPA, rental lease, and hotel accommodation services, as well as operates park and hotel restaurants. In addition, the company develops real estate properties. The company was formerly known as Adlabs Entertainment Limited and changed its name to Imagicaaworld Entertainment Limited in April 2020. Imagicaaworld Entertainment Limited was incorporated in 2010 and is based in Mumbai, India.