CE Brands Inc. operates as a data-driven consumer electronics company in Canada, the United Kingdom, the United States, Bulgaria, Russia, Germany, Australia, and internationally. The company designs, develops, and distributes smart consumer electronic products through direct-to-consumer e-commerce platforms. Its products include smartwatches, intelligent baby monitors, air purifiers, and outdoor security cameras. The company also offers ProductLoop, a market research and intelligence platform that aggregates consumer reviews from various e-commerce platforms to identify trends in consumer sentiment and activity. CE Brands Inc. is headquartered in Calgary, Canada.