Shinnihonseiyaku Co., Ltd. provides cosmetics, pharmaceuticals, and health foods in Japan and internationally. It operates through Mail Order, Direct Store Sales/Wholesale, and Overseas Sales segments. The company provides skincare products under the Perfect One and Perfect One Focus brands; and pharmaceutical products for various diseases and symptoms. It operates a network of eight direct stores; NOIN, a cosmetics mail order app; and online shops. The company was formerly known as Shinnihonliving Co., Ltd. and changed its name to Shinnihonseiyaku Co., Ltd. in April 2002. The company was incorporated in 1992 and is headquartered in Fukuoka City, Japan.