HomeChoice International plc, an investment holding company, operates as an omni-channel retailer in South Africa and internationally. It operates through Retail, Weaver Fintech, Property, and Other segments. The company offers a range of homewares, appliance and electronics, fashion and footwear, and furniture products under the HomeChoice brand. It also provides personal loans, insurance products, and value-added services under the FinChoice brand through digital platforms; and digital payments solutions under the PayJustNow brand. In addition, the company sells credit life, funeral, and product protection insurance products. It offers its products through digital platforms, contact centers, sales agents, and showrooms. The company was founded in 1985 and is headquartered in Cape Town, South Africa. HomeChoice International plc is a subsidiary of GFM Limited.