Hard Off Corporation Co.,Ltd. operates reuse shops in Japan. It operates through Secondhand Business and FC Business segments. The company's shops offer TVs, audio and video products, computers, games, watches, cameras, smartphones, tablets, air and manual tools, sets and power tools, and musical instruments; CDs and DVDs; furniture and interior, and home appliances; women, men, and kids and baby clothing; shoes, bags, accessories, and towels; gold and platinum jewelry; fashion accessories; sports goods and camping outdoors; gifts and toys; trading cards, figures, mini cars and railroad models, plastic models, radio control products, and gun military goods; car audio, seats, car parts, tire and wheel products, and bicycles; books, comics, novels, and magazines; and wine, champagne, brandy, whiskey, beer, sake, and shochu products, as well as glassware. It operates its shops under the Hard Off, Off House, Hobby Off, Garage Off, Mode Off, Liquor Off, Book ON, and Book Off brand names. The company also franchises its shops. It operates 914 secondhand stores which include 396 directly operated stores and 518 franchised stores. The company was formerly known as Sound Hokuetsu Co., Ltd. and changed its name to Hard Off Corporation Co.,Ltd. in 1995. Hard Off Corporation Co.,Ltd. was incorporated in 1972 and is headquartered in Shibata, Japan.