Fuud AB (publ) operates as a functional foods company in Sweden, Finland, Norway, the United Kingdom, and the United States. It develops, markets, and sells functional foods and clean eating products under the iQ Fuel, Homie, Beijing8, Legendz, Juica, Juicekultur, Frill, Nathalie's, and Barfly brand names. The company's products include Frill, a healthy snack made from fruits, berries, and vitamins and fibers; and Add Ice Cream, a healthy ice cream that delivers functional benefits, such as proteins and vitamins. It also offers olive oil, pasta, truffles, and chocolates under the Bacoccoli brand; and healthy and functional products based on honey, dietary fiber, algae, and oats under the Bezzt of Nature brand. The company was formerly known as Frill Holding AB (publ) and changed its name to Fuud AB (publ) in June 2021. Fuud AB (publ) was founded in 2014 and is headquartered in Solna, Sweden.