Humble Group AB (publ) develops and markets sugar reduction solutions for the food, and beauty and health markets in Sweden. The company provides oral care, baby and feminine care, bath and body care, and household cleaning products; cosmetics, beauty, and wellness products; medical devices and dermatological products; fitness clothing, tools, supplements, and sports nutrition products; chocolate and sugar confectionery products; sauces, jams, and syrups; plant-based gums and lozenges, sweets, organic staples, natural remedies, spices and spice mixtures, sweetened fibres, and groceries, as well as bars and granolas and candles; and snacks, such as protein bars and protein chips, functional drinks, and dietary supplements. It sells its products under The Humble Co., Eco By Naty, True Gum, Wellibites, The Healthy Co, Pro! Brands, Jalofoods, Pändy, Tweek, The Eco Gang, Green Star, Vitargo, Golden Athlete, Amerpharma, Carls-Bergh Pharma, The spice house in Ljung, Grahn's Confectionery, Delsbo Candles, FancyStage, Ewalco Holding, Bayn Solution, Go Superfoods, La Praline Scandinavia, Lev Diet, Grenna Polkagriskokeri, Bars i Gråbo AB, First Class Brands of Sweden, Green Sales, Nordfood International, Beson, Marabu, Medicanatumin, and Franssons Confectionery brands. The company was formerly known as Bayn Group AB (publ). Humble Group AB (publ) was incorporated in 2009 and is headquartered in Stockholm, Sweden.