Watches of Switzerland Group PLC operates as a retailer of luxury watches. The company offers luxury watches and jewelry; fashion and classic watches and jewelry; and gifts, as well as provides servicing, repairs, and insurance services for fashion and classic watches and jewelry. It operates 131 showrooms in the United Kingdom and 40 showrooms in the United States, as well as through seven transactional websites under the Goldsmiths, Mappin & Webb, Watches of Switzerland, Mayors Jewelers, and Betteridge brands. The company was founded in 1775 and is headquartered in Leicester, the United Kingdom.