Speaking Roses International Inc. markets, distributes, and retail floral products, primarily roses in the United States. It sells embossed flowers and bouquets to individuals, businesses, florists, chain stores, funeral homes, and wedding and corporate event planners. The company also owns a proprietary technology used to emboss flowers and floral products, as well as licenses its technology to wholesale flower concerns and other parties. This technology enables users to request personalized floral arrangements using standardized or unique messages, logos, trademarks, and pictures. The company was founded in 2003 and is based in Salt Lake City, Utah.