Simplicity Esports and Gaming Company operates as an esports company in the United States and India. It owns and operates games and entertainment centers, as well as e-sports gaming centers. It offers an interactive and fun experience to customers at its centers; blending augmented reality, virtual reality, and other games; indoor entertainment; and food and beverage options to corporate customers, families, friends, and children. The company was formerly known as Smaaash Entertainment Inc. and changed its name to Simplicity Esports and Gaming Company in January 2019. Simplicity Esports and Gaming Company was incorporated in 2017 and is based in Boca Raton, Florida.