Shufersal Ltd. operates a chain of supermarkets under the Shufersal brand name in Israel. It operates through three segments: The Retail, The Real Estate, and The Be. The company's stores provides vegetables, fruits, dried fruits, dairy products, and other products; and general grocery and food products, toiletries and home care, pharma and cosmetic products, baked goods, beverages, frozen and chilled products, and meat and fish products. It also operates an online shopping website Shufersal Online. The company also offers home and garden furniture, electrical and kitchen appliances, textile and home design products, travel and leisure products, and food products. In addition, it provides credit cards and customer club services. Further,the company is also involved in the real estate business; and logistic activities. Shufersal Ltd. was founded in 1956 and is based in Rishon LeZion, Israel.