Pepper Food Service Co., Ltd. operates restaurants in Japan and internationally. It operates through Pepper Lunch, Ikinari! Steak, Other Restaurants, and Own-brand products segments. The company owns and franchises restaurants primarily under the Pepper Lunch and Ikinari! Steak brands. It also franchises and operates other restaurants, such as Chargrilled Steak Kuni, a cut-to-order steak restaurant; Kodawari Tonkatsu Katsukitei, a pork cutlet restaurant; and Gyutan Natori, a beef tongue restaurant. In addition, the company sells various specialty products at restaurants and wholesale, including tonkatsu sauce, frozen pepper rice, dressings, steak sauce, and other food items; and through online comprising frozen Hamburg steak, frozen pepper rice, frozen beef tongue, the Ikinari! Steak set, dressings, steak sauce, and clear masks for food service workers. As of March 31, 2019, it operated 478 Pepper Lunch restaurants, including 56 directly-owned and 422 franchised; 439 Ikinari! Steak restaurants, such as 283 directly-owned and 156 franchised; and 15 other restaurants, as well as contracted with 41 separate outsourced operators. The company was founded in 1970 and is based in Tokyo, Japan.