Mahindra Holidays & Resorts India Limited operates in the leisure hospitality sector. It engages in the sale of vacation ownership and other related services. The company's flagship brand is Club Mahindra or CMH25, which entitles its members to a week's holiday every year for 25 years. It also provides Club Mahindra Fundays, a corporate product that allows enrolled organizations to offer holiday entitlements to its employees either as a part of their reward and recognition programs or as an employment prerequisite; Bliss, a points-based product targeted at the 50-plus age group, which offers a week's holiday every year for 10 years; and GoZest, which is a three-year points-based product aimed at millennial travelers in the less than 30 years age-group. The company operates a network of resorts across various destinations, including hill stations, beaches, backwaters, wildlife sanctuaries, forts, and heritage destinations in India, as well as in international destinations, such as Bangkok, Pattaya, Phuket, Kuala Lumpur, Singapore, Dubai, Colombo, Maldives, Vietnam, Cambodia, Nepal, and Bhutan. The company was incorporated in 1996 and is based in Mumbai, India. Mahindra Holidays & Resorts India Limited is a subsidiary of Mahindra & Mahindra Limited.