Electra Consumer Products (1970) Ltd manufactures, imports, exports, sells, distributes, markets, and provides services for various consumer electrical products in Israel. It offers home and commercial air-conditioning solutions, such as air conditioners, mini central air conditioners, inverter systems, VRF systems, multi-split systems, water-based units, and computerized control and management systems, as well as related services. The company also provides various electrical products for the home and kitchen; operates an Electra Pro center, a telephone service center; and owns plots in the industrial area. In addition, it operates a chain retail marketing network that sells and markets electrical consumer products, telephones, and cellular accessories through its 75 branches, including 21 branches under the Shekem Electric brand name and 54 branches under electrical warehouses brand. The company was founded in 1945 and is headquartered in Rishon LeZion, Israel.