Stan Lee Media, Inc. operates as a digital entertainment studio that uses the Internet to launch branded content, build global communities around it, and commercialize it globally through traditional media. After launching these characters on the Internet, the company seeks to exploit the characters in traditional media, such as animated and live action television programs, feature films, theme park simulation films, video cassettes, DVDs, and publishing. Stan Lee Media also seeks to exploit these entertainment properties through traditional licensing and merchandising markets, such as video games, toys, and apparel.