Spectrum DNA, Inc. operates a social media studio that creates digital networked applications, which are engines of engagement (enginets) primarily for media outlets and brand advertisers. Its enginets are branded Web and wireless-based network experiences, and Web and mobile applications. The company's principal enginets include The Addictionary, a social wordplay engine used as the foundation for apps created to engage in word-related apps; and PlanetTagger, a location-enabled integrated social marketing platform that offers online communities a tool, which centralize the social media marketing and editorial programming, as well as provides the community users with utility to extend the reach of the community. It also offers OptEngage, a new class configurable and contextual browser application that talks to a cloud-based platform, which enables clients to deliver content and utility to their users on the Web; and the Hucklemonkey, an application programming interface API that integrates gamification into clients existing services or new applications. The company was founded in 2006 and is based in Park City, Utah.