Sipup Corporation, a business-to-business-to-consumer (B2B2C) company, operates a proprietary platform for plant-based products. It offers plant-based groceries and burgers, fresh produce, beverages, prepared meals, and fashion and home goods, as well as facilitates the distribution of content relevant to the plant-based community and provides opportunities for participants to collaborate and meet up, either virtually or in person. The company serves consumers, merchants, and suppliers. Sipup Corporation is based in Herzelia, Israel.