Purple Group Limited, a financial services company, engages in trading, investing, and asset management businesses in South Africa. It operates through GT247.com and Emperor Asset Management; and EasyEquities segments. The company operates EasyEquities, a web-based investment platform; GT247.com, a trading platform that provides a range of tradable instruments; and EasyProperties, an online property investment platform. The company was formerly known as Purple Capital Limited and changed its name to Purple Group Limited in December 2013. Purple Group Limited was incorporated in 1998 and is based in Johannesburg, South Africa.