Lot78, Inc. designs, markets, distributes, and sells apparel under the Lot78 brand name to fashion-conscious consumers in North America, Europe, Asia, and South America. The company operates in three segments: Wholesale, Consumer Direct, and Core Services. It offers a collection of men's and women's ready to wear line, which include leather jackets, T-shirts, sweats, knitwear, accessories, jeans, chinos, and wool coats. The company sells its products to department stores, specialty retailers, and boutiques, as well as through lot78.com. Lot78, Inc. was founded in 2008 and is based in London, the United Kingdom.