Athena Bitcoin Global develops, owns, and operates a network of Athena Bitcoin ATMs. It purchases and sells Bitcoin, Ethereum, Litecoin, and BCH through its Bitcoin ATMs. It offers Ruru, a comprehensive financial platform that facilitates the use of digital currency and electronic banking to power economies in need of access and inclusion. It also provides Athena Crypto Exchange, a service to provide a high-touch trading experience for digital assets, and personalized and over-the-counter trading service to individuals and institutions for the buying and selling of bitcoin and other crypto. The company operates 550 Athena Bitcoin ATMs. Athena Bitcoin Global was formerly known as GamePlan, Inc. and changed its name to Athena Bitcoin Global in March 2021. The company was incorporated in 1991 and is based in Chicago, Illinois.