Alpha Group operates as an animation and entertainment company in China and internationally. It engages in the film and television broadcasting, and teaching rights businesses; design and production, and film businesses; and cultural performance and advertising media businesses, as well as information service business. The company also designs, develops, and manufactures various types of toys; develops and produces baby products, including durable goods, travel products, and other baby products; and develops and distributes games. In addition, it is involved in the management and franchising of indoor parks, theme curation and activities, outdoor theme parks, and other activities. The company was formerly known as Guangdong Alpha Animation and Culture Co., Ltd. and changed its name to Alpha Group in March 2016. Alpha Group was founded in 1993 and is headquartered in Guangzhou, China.