Actual Experience plc, an analytics-as-a-service company, provides human experience management and associated consultancy services in the United Kingdom and the United States. It offers Analytics Cloud that receives data from digital users, applies algorithms to the data, and produces an objective score of digital experience quality and supply chain diagnostics; business impact assessment that helps its customer to understand the impact on top-level business metrics; and continuous improvement service to optimize the digital business over time. The company also provides digital supply chain, a combination of businesses and the technologies they provide, including networks, IT infrastructure and applications, that deliver a digital product or service; and digital user, a measurement software that is downloaded by an end user to collect the measurements. Actual Experience plc was incorporated in 2009 and is headquartered in Bath, the United Kingdom.