Veg of Lund AB (publ) operates as a food development company. The company produces a vegetarian emulsion consisting of potatoes and rapeseed oil. It develops My Foodie, a vegetable milk alternative and a foody smoothie that is intended as a snack; vegetable soups; sauces; and a probiotic variant of My Foodie. The company sells its My Foodie products to grocery stores in Sweden and the United Kingdom. Veg of Lund AB (publ) was founded in 2016 and is headquartered in Malmö, Sweden.