Healthier Choices Management Corp. provides e-liquids, vaporizers, and related products. The company operates in two segments, Vapor and Grocery. It offers vaporizers, which are battery-powered products that enable users to inhale nicotine vapor; and Q-Cup, a product that enables consumers to vape concentrates either medicinally or recreationally. The company operates six retail vape stores in the Southeast region of the United States; Ada's Natural Market and Paradise Health & Nutrition grocery stores that offer fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health and beauty products, and natural household items; and Mother Earth's Storehouse stores, which provide organic and health foods, and vitamins. It also sells vitamins and supplements, as well as health, beauty, and personal care products through its thevitaminstore.com website and on amazon.com marketplace. The company was formerly known as Vapor Corp. and changed its name to Healthier Choices Management Corp. in March 2017. Healthier Choices Management Corp. is headquartered in Hollywood, Florida.