Headstrong Group, Inc. engages in the manufacture and sale of recreational safety helmets used for bicycling, inline skating, skateboarding, and related activities. It distributes helmets through mass merchants, specialty retailers, and independent bicycle shops in the United States, Canada, Mexico, Europe, Asia, and Israel. The company was formerly known as The Bullseye Marketing Group, Inc. Headstrong Group, Inc. was founded in 1989 and is based in East Brunswick, New Jersey.