Zur Shamir Holdings Ltd., through its subsidiaries, operates in the insurance, consumer credit, and real estate markets in Israel. The company provides insurance products, such as compulsory car, property car, property, general, medical expenses and hospitalization, personal accident, critical illness, travel, health, and life insurance and savings products. It also involved in the direct financing activity, provision of loans for purchase of vehicles, as well as investment in real estate assets. The company was formerly known as Zur and changed to its name to Zur Shamir Holdings Ltd. in February 1997. Zur Shamir Holdings Ltd. was founded in 1957 and is based in Petah Tikva, Israel.