Yamada Holdings Co., Ltd. operates in the consumer electronics retailing activities. The company's Consumer Electronics segment operates a network of consumer electronics stores that sell home appliances, furniture, interior products, etc., as well as engages in the specialty retailing of private label apparel products. Its Housing segment provides smart homes, as well as engages in the new build sale and homes rebuild, and renovation activities. The company's Environmental Resources Development segment is involved in the product reuse and recycling, waste reduction, and recycled materials usage activities. Its Finance segment develops a range of financial products, including mortgages, non-life insurance products, life planning, and payment services. The company's Services segment engages in the trading of house building materials and housing equipment, as well as in construction, wholesale, restaurants, and travel service industries. The company was formerly known as Yamada Denki Co., Ltd. and changed its name to Yamada Holdings Co., Ltd. in October 2020. Yamada Holdings Co., Ltd. was founded in 1973 and is headquartered in Takasaki, Japan.