Pranda Jewelry Public Company Limited engages in the production, distribution, and retail of fine jewelry in Thailand, the United States of America, Germany, and internationally. The company offers gold and silver jewelry, and brass and fashion costume jewelry products under the PRIMA, Prima Gold, Prima Art, Merii, and Gemondo brands. It is also involved in dormitory rental activities.The company distributes its products through department stores, chain stores, websites, TV, and catalogs. Pranda Jewelry Public Company Limited was formerly known as Pranda Design Co., Ltd. The company was founded in 1973 and is headquartered in Bangkok, Thailand.