New Generation Consumer Group, Inc., through its subsidiary Monster Marketing Group, Inc., develops, markets, sells, and distributes consumable products to consumers in North America. The company's Michelada division offers Michelada Mix under the Mucho Macho brand name; and VIP Spirits division offers liqueur infused vodka in various flavors under the Excuse brand. It serves clients in quick service, fast food, automobiles, and cellular sectors. The company was formerly known as United Music & Media Group, Inc. and changed its name to New Generation Consumer Group, Inc. in October 2014. New Generation Consumer Group, Inc. was incorporated in 1989 and is headquartered in Los Angeles, California.