Meitu, Inc., an investment holding company, operates as an internet company in the People's Republic of China and internationally. It offers a portfolio of photo and community apps, including the Meitu app, BeautyCam, BeautyPlus, Meipai, MeituEve, Airbrush, MeituGenius, and others. The company also provides online advertising, VIP subscription and image software as a service, internet value-added, influencer marketing, advertising agency, and other services. In addition, it offers information technology and online recruitment services; and develops and operates apps. Further, the company is involved in the smart hardware business. Meitu, Inc. was founded in 2008 and is headquartered in Xiamen, the People's Republic of China.