Missfresh Limited operates as an online-and-offline integrated on-demand retail company in China. It. It operates a community retail digital platform that offers fresh produce, such as fruits, vegetables, meat, eggs, aquatic products, and dairy products; and fast-moving consumer goods, including snack foods, light food, cereals, oil, wine, drink, fast food, light food through online e-commerce platform and distributed mini warehouse networks. The company also sells its products through vending machines. The company was founded in 2014 and is based in Beijing, the People's Republic of China.