Shenzhen Ellassay Fashion Co., Ltd. designs, produces, and sells branded women's clothing in China. The company offers products under the ELLASSAY, LAURÈL, IRO PARIS, ED HARDY, and VIVIENNE TAM brand names through its retail outlets. It has a strategic alliance with The Carlyle Group. The company was founded in 1996 and is based in Shenzhen, China. Shenzhen Ellassay Fashion Co., Ltd. is a subsidiary of Shenzhen Ellassay Investment Management Ltd.