Rocket Internet SE is an incubator, private equity, and venture capital firm specializing in incubation, early-stage, growth capital, late venture, later stage, and start-ups. The firm seeks to make investments in Internet companies with a focus on online and mobile retail services. It prefers to invest in technology and Internet-based companies with a focus on financial technology, software, food and groceries which includes individualized fresh food at home and online food delivery, fashion which includes emerging markets online fashion, general merchandise which includes emerging markets online retail as well as marketplaces for online merchandise, home and living which includes international home and living ecommerce, travel including online and mobile travel bookings, mobile data services, package holidays with transfer, regional internet groups, and new businesses and investments. The firm's target regions include Europe, Africa and Middle East, Russia and CIS, Asia and Pacific (excluding China), Latin America. It was formerly known as Rocket Internet AG. Rocket Internet SE was founded in 2007 and is based in Berlin, Germany with additional offices across Africa, Asia, Europe, North America, and South America.